We asked Gloria how she came to have so much success selling right off her easel. She sent us the following:
In trying to explore how it was that I had some very recent sales while using the Art Cocoon carriers, I tried to rethink each situation for common patterns. All were in heavy tourist areas during a particular event such as, parade through a park, fairs, etc. In all of them, I quietly set up to the side and not the center of the gatherings. I believe that this filtered out the art lovers vs. the observers and made it easier for people to ask questions. I’m a retired psychiatric RN so listening is what I’m trained to do. So I listen and let people tell me about themselves—not me.
I know that these tourist areas lend to impulsive buying to take home a unique souvenir, a special memory of their visit. I don’t ask names, nor have them sign mailing lists. I don’t like being bombarded with signing lists, while on vacation, so I just don’t do it. I do have cards.
When they tell me how much they like the painting, I tell them they can tuck it away in their luggage and show them how it works and how safe the painting will be in the Art Cocoon. When asked about a price, I tell them how much my wildlife paintings of comparable size are and where I have exhibited. I tell them these plein air paintings are studies and quote the very much lower price. For the one and a half hour of painting that will conjure up happy memories for someone I feel it’s a win-win for both parties. I get the educational value of doing the painting plus some money to pay for my time and gas and they get something that no one else will have. It’s their own unique painting that they can say they watched the artist paint. When they ask to have their picture taken with it and the artist, that’s an added bonus. Then there’s the money collection. I do carry a Square with me and take cash, check or their credit card with it. Most travelers like that little Square.
“I don’t remember the exact year, but about 3-4 years ago, I received 3 each of the small and large as an Honorable Mention award in the Paint Historic Waxahachie plein air event. It’s a really great product. Every time I participate in an event or just a paint out gathering, artists always ask & I show them how “cool” the carriers are & give them the website. I give frequent painting demonstrations and always have my plein air gear, which includes MyArtCocoon! I have no idea how many of these I’ve “sold” for you, but I’m guessing quite a few.
Attached are some photos of my paintings on location inside the cocoon, plus a couple with me in the photo…the one showing me sketching has a fresh sheet of Arches Oil Paper in the cocoon on my easel. I paint on the new Arches Oil Paper and it’s a perfect match for the cocoon; I trim the paper to fit inside the 11×14 then place the 9×12 or 8×10 insert on that if I want to paint smaller. Same goes for carved out 12×16 – trim paper to fit & put inserts over if I want to paint smaller.”
The above Facebook post was made as a thank you for our donation of art cocoons (complete with extravagantly staged photo of awesome rooster painting!). In their follow up comment, Women Artists of the West makes a valid point about frames being one of their biggest expenses.
There are ways to avoid the high cost. There are yard sale frames, second hand store frames, clearance section frames and discount store frames. All of these involve time shopping for deals; as well as any time/materials spent cleaning, touching up or completely restoring bargain frames. Some artists choose not to frame because their art sells right off the easel in an Art Cocoon.
Art Cocoons offer professionals a way to display artwork before a sale and to protect it after. Our sturdy cardboard carriers last for years. Paint right in them, all the way to the edge of your canvas panel! Display your paintings without removing them from their carriers and send them safely off to their new homes. The price point drops significantly when you purchase lots of three or six.
Here’s the cost breakdown:
Traveler One (fits canvas panel sizes 4″x6″ – 5″x7″ – 6″x8″ – 8″x10″)
1 – $17.00
3 Pack – $11.65 each
6 Pack – $9.15 each