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Selling Paintings Off the Easel by Gloria Chadwick

We asked Gloria how she came to have so much success selling right off her easel.  She sent us the following:

In trying to explore how it was that I had some very recent sales while using the Art Cocoon carriers, I tried to rethink each situation for common patterns. All were in heavy tourist areas during a particular event such as, parade through a park, fairs, etc. In all of them, I quietly set up to the side and not the center of the gatherings. I believe that this filtered out the art lovers vs. the observers and made it easier for people to ask questions. I’m a retired psychiatric RN so listening is what I’m trained to do. So I listen and let people tell me about themselves—not me.

I know that these tourist areas lend to impulsive buying to take home a unique souvenir, a special memory of their visit. I don’t ask names, nor have them sign mailing lists. I don’t like being bombarded with signing lists, while on vacation, so I just don’t do it. I do have cards.

When they tell me how much they like the painting, I tell them they can tuck it away in their luggage and show them how it works and how safe the painting will be in the Art Cocoon. When asked about a price, I tell them how much my wildlife paintings of comparable size are and where I have exhibited. I tell them these plein air paintings are studies and quote the very much lower price. For the one and a half hour of painting that will conjure up happy memories for someone I feel it’s a win-win for both parties. I get the educational value of doing the painting plus some money to pay for my time and gas and they get something that no one else will have. It’s their own unique painting that they can say they watched the artist paint. When they ask to have their picture taken with it and the artist, that’s an added bonus. Then there’s the money collection.  I do carry a Square with me and take cash, check or their credit card with it. Most travelers like that little Square.

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